The Plant Protocol Business Accelerator

The proven business system for health coaches.

Be the expert health coach your community needs and happily pays for.

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They need your help. What's holding you back?

Get ALL of the nutritional expertise + business processes you'll need to confidently bring health conscious veganism to people who need it.

Let's Be Clear:

You're not here to just collect another piece of paper.

At The Plant Protocol™, we teach passionate vegans how to create a coaching business around a plant-based lifestyle.

If you’re vegan, this is where you’ll find the coaches, mentors, peers, and resources necessary to establish the unassailable credibility your community expects.

"This was more than just a certification program. It was a learning experience like none that I have ever experienced before. I gained valuable knowledge not only about plant-based nutrition, but also about myself that has developed me as an individual, so that I can offer a superior level of service to my clients and community, and offer more value and get the desired outcomes as a whole-food plant-based nutrition coach and business owner." -Nifiah R.

The five reasons why passionate vegans choose

The Plant Protocol™:

You Master Plant-Based Nutrition Science and How to Coach People For Change. Get ready to understand EXACTLY how to use lifestyle and dietary modifications to impact the health outcomes of your clients. Plus learn how to effectively coach them about how their thoughts and emotions influence their decisions and behaviors.

You Get Crystal Clear About Who You're Serving (hint: it's NOT everyone). You'll learn the exact strategies we've successfully used to position ourselves as the go-to expert within our dedicated lane.

You Develop Quiet Confidence. Secure confidence in what you're coaching and teaching. Our unique coaching formula has helped hundreds of people achieve transformational experiences. We'll show you everything.

You (Finally!) Eliminate Impostor Syndrome. We ensure you're truly aligned with the work you're doing. Together we'll progress through a series of personal development exercises designed to identify and change the personal behaviors, beliefs and limitations holding you back from showing up as the plant-based expert you were called to be.

You Graduate With Your Own Signature Program. Create your own proven system to get and maintain results. You'll use our signature program blueprint to develop your own program. Then we'll teach you how to position it for sale in the coaching marketplace. This is an asset you create once and sell over and over.

100 % of our graduates started their own plant-based businesses. 99% are Black women.

The Plant Protocol™ is the most comprehensive, and the most selective, program of its kind.

Our program teaches passionate vegans how to create a coaching business around a plant-based lifestyle. You'll learn in 3 stages:

Mastery of the science, especially around our physiology. Go from a generalist to a specialist. You're not qualified to help everyone, and we'll show you who you are uniquely called to serve.
Personal development, confidence, and integrity-based coaching. Become the relatable, confident expert people listen to.
Create your own unique signature program, package it and sell it. Stand apart from ALL your competitors with a program unique to you and your clients, plus learn the exact marketing strategy we've personally used to grow a multi six figure plant-based coaching business.

Hey There

I'm Lisa A. Smith, plant-based health and business coach. I'm on a mission to extend the healthy life expectancy for people of color via the adaptation of a plant-based lifestyle and a life devoted to radical obedience. In 2016, I launched PHARM TO TABLE™ Plant-Based Coaching Program where we've helped hundreds of individuals to combat chronic health challenges whilst improving their confidence, quality of life and contribution to society.

In 2021, I founded The Plant Protocol™, the first plant-based business accelerator and coaching certification to be founded by a person of color. The primary goal of The Plant Protocol™ is to improve the diversity and access to culturally relevant coaches and subject-matter experts in the plant-based coaching and education sector.

I began my own journey to optimal health in 2012 at 190lbs. I lost over 60lbs and fell in love with fitness, nutrition and personal development. With my new-found confidence, I started my first company in 2015 and my second in 2017. Today I spend the majority of my time speaking, servicing our clients across our three coaching programs and assisting other organizations with developing their coaching curriculum and programming.

"I’m a recent graduate of The Plant Protocol™. It has been an amazing life-changing experience working with Lisa A. Smith and fellow classmates. I’ve learned so much about myself, coaching, and I am completing the program with my own signature program and curriculum to share with my clients to help them succeed with their health goals. I have another certification that I received from another program and all I walked away with is a certificate. I didn’t come away with anything really. Working with Lisa has given me the confidence, tools and skills to run my health coaching practice. Her curated classroom fosters an environment of high-level coaching, education, support, encouragement, and camaraderie. Lisa teaches the importance of investing in yourself and your business and this investment was worth every penny. I highly recommend it to anyone seriously interested in health coaching to enroll in The Plant Protocol™. You won’t be dissatisfied." -Melanie T.

Positively Impact the health of the people you serve.

Here's what to expect from our time together.

Ask all the questions you like! During your suitability interview, we'll explain the entire format and structure in detail. But here's what's important to know right now...

It's Group Coaching...

The Plant Protocol™ is a group coaching program. We offer live coaching calls and weekly co-working sessions to ensure you're receiving the support needed to ensure you understand everything you're learning in the curriculum.
With a Like-Minded Curated Community...

Engage with colleagues, who were each individually selected, via our live weekly meetings, annual in-person retreats and private Facebook group where you'll receive additional clarity about the content, direct feedback on your assignments and access to additional learning opportunities.
And a Linear Curriculum Housed in a Private Student Portal.

As you progress, you'll learn plant-based nutrition, psychology, and coaching techniques from qualified subject matter experts. You'll receive exclusive access to the exact proprietary coaching and program development frameworks that we've used to create and scale a successful coaching company.

Take Me To The Application

Teaching isn't coaching. Positioning your expertise the right way matters.

Let us show you how to be the coach people resonate with and listen to.

"I am proud to be able to say that I'm certified by Lisa A. Smith's Plant Protocol™ Coaching Certification program. I'm proud not just because of the great education, self-development and tools I received, but also because I am part of the powerful community of coaches she has curated to help achieve the goal of improving the healthy life expectancy of Black people. I'm grateful to already be helping people change their lives, as we all did ourselves, by adopting a whole food plant-based lifestyle. Lisa will bring out the best in you and make you an effective coach who gets results." -Joya W.

Enter with Intent. Exit to Serve.

The Mission:

Empower the people where you once were.

The Plant Protocol™ is For:

Passionate vegans who aspire to serve a marginalized community.
Aspiring plant-based health coaches with tons of passion but lack the necessary business acumen to consistently attract aligned clients.
Current health coaches whose current business model lacks the structure and systems necessary for consistent profitability.
Healthcare providers who believe in lifestyle modifications to improve the health outcomes of their patients.

The Plant Protocol™ is NOT For:

Individuals who do not live a plant-based lifestyle and are only interested in exploiting others for their personal gain.
Individuals who are not interested in packaging and monetizing their expertise or developing intellectual property.
Individuals who are only interested in getting a piece of paper to compensate for their insecurities.
Individuals who are skeptical about the power of lifestyle and dietary modifications and the roles they play in combating health challenges.

"Transformative!!! I completed the program in 9 months and transformed my life. I have a new identity and loving who I am becoming. I am more confident and courageous." -Sarah B.

You’ll start every client session with expertise and confidence. Backed by the most comprehensive, exclusive, longest duration plant-based business coaching program anywhere.

Note: Other programs teach the science but not the business side, and anyone can join. The Plant Protocol™ only admits qualified individuals who have passed an application and 1-1 interview process. At The Plant Protocol™, the kind of people who want to shortcut themselves into access are exactly the kind of people who can't.

Here, everyone learning alongside you is a dedicated professional. Like you.

Are you tired of

Not feeling prepared, even though people consider you an expert?
Consuming loads of content but never feeling sure how to use it?

Undercharging or feeling shame for charging for your services?
Being ignored while unqualified people dole out 'expert' advice?

Here, you're never alone.

The Plant Protocol™ is a group coaching program. You'll have access to a coach AND a curated community to guide you through the entire process.

APPLY TO GET THE EXPERIENCE

"Lisa, you have an extremely high level approach that is outstanding. However, it is also balanced with your care and compassion for your students. It is a privilege to be a part of The Plant Protocol™. Thank you for all you do in taking us coaches to the next level." -Jill C.

//I won't let you into this program unless you're someone who could be successful at it.//

Wondering if you should apply?

*This is a premium-priced program.

The Plant Protocol™ is one of the most expensive and comprehensive plant-based business coaching and certification programs on the market. It combines one program to master nutrition science and a second to learn coaching as a business, inside one group-led process. Over the course of a year (or longer), you will develop authority in your niche, develop your own coaching skills and style, create your very own intellectual property, and refine your personal plant-based journey and identity as a coach.

We are 100% committed to preparing you to be a catalyst for transformation for your clients.

If you're ready to be the go-to authority on plant-based nutrition and health coaching in your niche AND you're willing to do the work to get there, you should apply.

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Got Questions?

How long is The Plant Protocol™?

We'll be working with you for at least a year to establish your plant-based business.

Can I enroll anytime?

Unfortunately not. Enrollment is not open year round. We focus on the quality and development of each of our coaches and their growth by limiting our enrollment periods.

What happens after I complete The Plant Protocol™?

You'll complete your certification, establish your business and continue to receive support from our coaches and community.

What if I'm not sure about becoming a coach?

There are twelve different ways to monetize your certification and mastery of plant-based nutrition. We make sure you're aware of ALL of your options for packaging your passion into a plant-based business.

Are there various payment options?

Yes, we offer several payment options, including payment plans and third-party financing.

You Don't Need to Wait For Permission to Follow Your Passion.

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P.S.

Great coaches have great coaches.

If you're ready to confidently help real people get real results, then it's time to apply to The Plant Protocol™.

Unlike other plant-based programs, with The Plant Protocol™ you'll finally achieve the mastery you desire. We teach you the science AND the business acumen needed to use it for the audience you want to serve.

The Plant Protocol™ focuses on mastery, integrity and confident coaching. Our students are guided and supported step by step, and held accountable.

And the BEST part is how doable being a coach is, once you have the curriculum and systems in your corner.

Trust yourself to take the next step.

TAKE ME TO THE APPLICATION